Blog About Google Docs

Google’s success is largely due to its innovation and creativity that has allowed it to survive the chaos of internet expansion. Its fearlessness has allowed it to undergo growth into completely new areas of internet processing. From simple searching to cloud computing, Google has continued to impress users and investors worldwide. It was thus no surprise when it unveiled Google Docs in 2010, which would allow file sharing of files up to 1 GB per file, to compete with collaborative software provided by Microsoft and IBM. However, unlike Microsoft and IBM, Google Docs does not boast guaranteed performance increases or cost reduction, but rather simplicity and ease. Such has always been the primary mode of differentiation between Google and its competition.

Reviewing the website of Google Docs, a striking similarity is seen in comparison to the Google homepage. Colorful images are arranged with minimal text to create a calm environment. There are no flashy images trying to highlight productivity and speed of collaboration, which indicates a sharp distinction from the other collaborative software providers. Google Docs is not interested in streamlining collaboration across an entire multinational organization; though it likely could, it instead targets the household and small business user. Once registered, users can add, create, or edit documents which are then available to other users who are given access. This service is intended to simplify the complications created by the new level of technology available to users. Rather than e-mailing files, which is flawed in security and easy, users can simply share through a cloud. And yet, surprising there is an area that Google seems to be lacking is a means of communication. There isn’t any chat room or voice communication software integrated with Google Docs, so users are unable to collaborate as effectively. This appears to be a massive competitive gap, but since Google offers its services for free it is understandable that the software capability lags a little behind premium providers.

Google is a surprising organization that spearheaded the discovery capability of the internet by developing the most powerful and expansive search engine on the internet. Google Docs will continue to be an interesting and competitive service. No matter what features it lacks, the simple fact that it is free and allows massive files to be shared almost ensures its ability to survive the competition.